about
social listening // social media education services
are essential for corporations and employers who value the social sentiment generated, projected, and engaged within our online communities. Being ahead of the internal and external dialogues that impact a brand is imperative in our connected society.
education
an established, long-term, and confidential track record of success in various projects for
corporate, individual, government, school-based, and public agency groups are what past and current
clients are drawn towards.
internet education
In 2009, migrating from school-based & government events to the private sector and using skills that evolved alongside an ever-changing social media landscape solidified this space for MCS. Consultation services bring realistic risk
scenarios and experiences to the table
to better educate clients and address
their needs.
social listening
The need for social sentiment listening is vast, and multipack services are offered from a variety of providers to help mitigate risk when brand management is presented, whether it is
assessment, risk, or data collection -
staying small and secure is key to
minimising public participation in sensitive matters involving social media.
experience
With over 15 years of support services and clients, involvement in high-profile events does not
require high-profile accolades. Whether it be open conference events or closed-door support, experience at MCS is
vast, diverse, confidential, and most importantly, company successes are celebrated internally.
choose an external support
The information sourced and presented by Miller Consulting Services (MCS) will empower your team to fully understand the social media landscape of your brand, internal and external communications. Utilising tools and data collection techniques to monitor and understand your social media landscape, identify the risks that influence your audiences, optimise your brand online, measure the external resonance & behaviour of social media chatter, and report with candour concerns that may negatively impact your brand.
programs // services
full social media
measurement
It is imperative to fully understand how your social media communications (both internal and external) are impacting the brand across the funnel of open-source communications. With a focus on minimising leakage, including intended digital reach, unintended social amplification, social sentiment, ongoing risk management, and policy violation, MCS establishes a timeline of events prepared for review and clarification to our clients.
executive-ready
reporting
The ability to put the internet chatter into a descriptive and clear synopsis of events is paramount in our client deliverables. By generating interactive flow reports of social media content and sharing these insights with executives, teams and individuals, we help minimise the negative by potentially staying ahead of the public backlash. Keep leadership and your team informed of the content and risks by capturing the overlap between the unknown digital content and known physical information. The volume of online data being created every day by customers, employees, and commentators is incredibly valuable for your teams. It also presents a new set of challenges, like data overwhelm and HR fatigue. Filtering out the noise and quickly zeroing in on the information that matters is increasingly important and a service that we pride ourselves on delivering in a variety of capacities.
report
analytics
Visualise and internally showcase potential social media content concerns effectively using analytics to align with your business's social media objectives or policies. Reports from MCS include social listening from internal sources that help guide your employees in how personal social media communications should occur in the workplace, whether on-site or work-from-home. The reports include the establishment of a risk assessment and potential public pushback from legitimate and unapproved content shared for internal education and action.